Part 1: To showoff that good fit, we created an original sound and dance to encourage consumers to participate and flaunt how secure the Bose Sport Earbuds really are. Hair flips and all. Launched on International Dance Day.
9.2 billion views on TikTok #BoseAllOut
Part 2: Product demo full tilt. From flips, twists, sprints, and tumbles, we wanted to show extreme use cases to reassure you these babies aren’t going anywhere.
106 million views #BoseEarbuds
