B.GOOD is opening a new storefront in Texas, which is a brand new market. The goal was to create informative pieces designed to introduce the brand to the region. Overall messaging would speak to B.GOOD being a healthy, low-calorie alternative to fast food with a menu featuring seasonal, locally sourced ingredients that are kept fresh and clean. In addition to specific messaging per each of 3 target markets: businesses, schools/community and health/wellness
Businesses – Prioritize the proximity to their place of work for a quick, healthy and delicious meal. Download a PDF proof here.
Schools/Community – Prioritize benefits for kids of all ages vs. what a typical “fast food” establishment has to offer. Download a PDF proof here.
Health/Wellness – Prioritize low calorie and fresh ingredients with nutrients needed to stay healthy. Download a PDF proof here.
Julia Benoit 