With multiple new products launching this past fall, the ask was to develop a series of videos to highlight some of the new products and/or new product features. My task was to conceptualize the story flow of the videos and provide the script. From there, our AD developed story boards and our animator developed the actual videos. These videos will be hosted across various social media platforms with both organic and paid promotion.
Video 1 – The QC35 II wireless headphones are a new product launched this past fall. The main difference from QC35 to QC35 II is the Google Assistant functionality which allows you to manage tasks, stay connected, and enjoy entertainment all without looking at your phone.
Video 2 – The Amazon Echo Dot makes music easier than ever before. This video highlights our new SoundLink Revolve, Revolve+, and Micro products that were all launched this fall and demonstrates Alexa’s abilities to control what and how you listen all with the sound of your voice.
Video 3 – SoundSport Free wireless headphones are our first truly wireless headphones. With this new aspect of freedom also comes constant concerns about misplacing or completely just losing one (or both) ear buds (I know I would). This video highlights a feature called “Find My Buds” that users can enable in the Bose Connect app allowing them to track their buds to where they were last connected via Bluetooth®.
Copywriter – Julia Levins
Art Director – Eric Peterson
Animator – Ken Michaels
Julia Benoit 