Ocean Spray x Social Media

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Ocean Spray’s consumer social channels were focused on recipes and products varying from still images, gifs, and videos driving back to OceanSpray.com. This tone is playful, “punny,” and engaging for the consumer.

Facebook | Twitter | Instagram

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Ocean Spray PACt® is a brand of cranberry extract water and no-sugar added juice drinks. The posts were written in an educational, yet relatable tone to bring awareness and excitement about the products, while using the hashtag “#evenbetter.”

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Ocean Spray recently launched a new line of products called Mocktails with the tagline the taste that takes you away. These posts have a tone that channel a consumer’s “come home from work, kick off the shoes, and finally sit on the couch to relax” moment.

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As a grower-owned and operated brand, Ocean Spray gets in the holiday spirit, every holiday. Below are a few examples that focus on a festive tone.

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Being the true New Englander that I am, writing social posts to accompany the New England Patriots affiliation with Ocean Spray had to be my favorite part.

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Lastly, good use of social media means contests, giving the consumer something to actively participate in and engage with, not to mention free stuff. Below are a few samples of the contests held through Ocean Sprays Facebook page.

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Copywriter: Julia Levins
Art Direction and Design: Sarah Heingartner
Photographer: Heath Robbins, Arnold Worldwide, Tadeware, FNV, or Ocean Spray provided images
Prop Stylist: Janine Maggiore
Food Stylist: Sunny Ricks

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